Alumnae Profiles

Caroline Madikizela (nee Godide)

I am an experienced Integrated Marketing and Strategic Research professional, with over 25 years’ working experience across numerous industries including financial services, consumer goods & services and advertising.

I have had the opportunity to work on great international and local brands, operating across Sub-Saharan Africa and to cover a broad spectrum of market segments from the less affluent to the affluent. I have worked for companies such as Absa Group, SAB Miller (soft drinks division), African Bank, Gillette (P&G) as well as TBWA Hunt Lascaris, amongst others. I have spent the past 10 years in various senior roles within the Absa group, where I got to work across multiple Sub-Saharan countries including, Ghana, Kenya, Uganda, Tanzania, Zambia, Botswana, Mozambique and the Indian Ocean Islands of Mauritius and Seychelles and to be part of the brand relaunch process.

I hold a Master of Business Administration (MBA) degree from the University of Pretoria (GIBS Campus), a BA (Law) degree from the University of KwaZulu Natal and a Graduate Diploma in Marketing from the IMM Graduate School.

Amongst causes I am passionate about are, education, health and fitness, poverty alleviation, social justice, and the environment. I am also active in my local church.